Nowadays people are stuck in a rut, they are forced to do the right things ,obey laws and suit into society, therefore very often their own opinion or thoughts aren’t important to anyone. Poo allows to express your feelings on it. Anger or joy that has accumulated during hard day can be expressed on poo. Draw stubborn bosses or ex-friends face on it – express yourself. The design is made to be ironic, provocative, catchy and funny.